McGruff, The Crime Dog Visits
The
first McGruff public service ads were developed in 1979 and premiered
in February 1980. Those ads carried the tagline "Brought to you
as a public service of the Crime Prevention Tips Coalition and the
Advertising Council."
Crime Prevention Tips Month was first observed in October1983. In
September 1984, the U.S. Postal Service honored McGruff’s remarkable
public acceptance by issuing a commemorative stamp in his likeness.
By 1987, the U.S. Congress was taking official note of the campaign’s
effectiveness.
Over the years, thanks to the efforts of local Crime Prevention Tips practitioners,
McGruff has appeared at a multitude of events across the country. He’s
been to schools, hospitals, shopping malls, rodeos, fairs, and parades. His
image appears on many items such as t-shirts and mugs. But everywhere, his
message that responsible action, by both individuals and groups, can "Take
a Bite Out Of Crime". His advice on how to do this is the key to his effectiveness.
McGruff is extremely popular and versatile. He never forgets his prime mission – helping people and communities to prevent crime and improve the quality of life for themselves, their families, their friends, and neighborhoods.
For more information on scheduling McGruff guest appearances, contact Sherri Jacobson at (541) 917-3208, or by E-mail.